|Not Normal Marketing
Don't Make That Sale
by Stephen Ghelerter
What do you do when
your product is not quite a good fit for the customer's
You could try
to convince him that it really is a good fit.
make a attractive offer to him for your product.
These are typical
things a salesperson might do. But what if you were to recommend
a competitor that sold exactly what the customer wanted? You, of
course, run the risk that the customer might like the competitor
better and you lose the customer altogether.
On the other hand,
the customer might recognize that you are dedicated to not making
sales, but to find solutions for the customer. He might trust you
to act in his best interest and always go to you first.
There are many
things your company can do to create customer loyalty. Basically,
you must be better than the competition. More on this next time.
our Not Normal
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