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Not Normal Marketing Tips

Don't Make That Sale
by Stephen Ghelerter
Posted 10/01/2007

What do you do when your product is not quite a good fit for the customer's need? 

  1. You could try to convince him that it really is a good fit.

  2. You could make a attractive offer to him for your product.

These are typical things a salesperson might do. But what if you were to recommend a competitor that sold exactly what the customer wanted? You, of course, run the risk that the customer might like the competitor better and you lose the customer altogether.

On the other hand, the customer might recognize that you are dedicated to not making sales, but to find solutions for the customer. He might trust you to act in his best interest and always go to you first.

There are many things your company can do to create customer loyalty. Basically, you must be better than the competition. More on this next time.

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